Negative SEO is a crucial topic, as many people don’t know how to deal with it. Alternatively, you may be able to remove this link by editing your theme’s BHS Links footer.php file. However, this can be a little trickier, so it’s best to stick with the Customizer if possible.
- This page is a library of resources to help you learn the fundamentals of search engine optimization.
- Link building refers to the process of acquiring links from other websites back to your own with the goal of driving traffic to your website.
- Marketing Hub is free, small businesses can use it, and it’s useful for digital marketing.
- Local businesses need to ensure their sites are mobile-friendly, fast, and easy to navigate.
Use Creative Seed Keywords
Here, you will gain an insight into the major vs. minor search engines, along with various international search engines. This lesson answers critical questions about search engine mechanisms, crawling in a step-by-step way. You will know how to optimize website elements with sitemaps, storing, processing, indexing, and ranking.
Cómo buscar palabras clave y mejorar tu SEO
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. A meta description is a brief description that summarizes the content of a webpage. In comparison to the title tag, a meta description gives users more understanding of what your webpage is about.
This comprehensive resource will show you how to rank higher in Google search. If you’re thick-skinned enough, doing it publicly often provides an extra line of defense against misinformation because people are usually kind enough to call you out when you get things wrong. Look back at the roadmap, and you’ll see a recommendation to share what you learn with others. Search Engine Roundtable describes itself as the pulse of search marketing and publishes daily updates on everything search. Search Engine Land and Search Engine Journal also frequently publish news.
Take the time to define who you are writing for and what type of content your ideal customer expects. For example, if your goal is to drive more inbound traffic and generate brand awareness through content, then you might create a good amount of keyword-targeted content to drive SEO traffic. On the other hand, if thought leadership is a priority, then you might focus more on creating original content or doing data-driven or research-based articles. Once you understand your potential customers and have a strong list of keywords, it’s time to start developing your content strategy. But, what happens if you have a lot of great content but it’s old?
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