You can continue to break down topics into additional subtopics to help drive your keyword research. This 16 step website audit, created by Joshua Hardwick, takes a few hours and costs $7 if you don’t already have a subscription with Ahrefs. Every Squarespace website template has built-in responsive design, so your website shows up well on desktop or mobile devices.
Apply these SEO statistics to your 2025 search strategy
The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Well, staying in the loop with industry trends is a breeze when you’re connected with agency specialists actively working in the field. There’s nothing worse than pushy salespeople, which is why we don’t employ any. So if you’d like to discuss how SEO can help you with one of our consultants, then please just get in touch for a chat. There are lots of useful resources on the web to help learn more about SEO.
Search engine optimization (SEO) is most certainly something you know. It’s typically a method to use keywords to grab the interest of web search bots like Google. To improve SEO, Technical SEO digs deeper into the server and code. It enhances SEO by optimizing a site’s technical features, like page load times. You’ll want to BHS Links build a solid SEO marketing strategy considering these digital advertising trends. Using one, you can rank well in search results and attract more organic traffic to your site, meaning people find and click on your content without paid ads.
What is Keyword Research
Unfortunately, most people just spam links on Twitter… and wonder why no one clicks over. And you can check your content against that list to make sure you’re using those same terms in your article. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). Basically, these are terms that tend to “show up” next to your target keyword. In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword.
- Which is why it’s super important to hook people the SECOND that they land on your website from Google.
- Use each step below to learn about strategies to improve your SEO.
- Simply put, if you’re ignoring SEO, you’re leaving all the traffic, leads, and profits to your competitors who are already doing it.
- Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines.
- For example, I created this post optimized around “link building services” because it has a super high CPC.
Businesses often work with web developers or IT professionals to improve their sites’ technical SEO. If you have access to your site’s admin panel, you may be able to make these improvements or fix issues yourself. Start by logging into your website’s admin panel, where you’ll find different options for updating your site’s settings, including metadata and navigation menus. Over time, backlinks can contribute to your site’s authority and exposure. On top of that, you need to follow some simple on-page SEO best practices.
I recommend keeping tabs on important pieces of content, rather than just your total website traffic. For more on how to optimize for these, check out our guide to featured snippets. Because a lot of your audience won’t read every word from the first to the last. And using helpful subheadings makes it much easier for them to find what they need. A good rule of thumb is to use a new subheading for every new topic or concept you’re discussing.
This link then goes to a landing page that shows you how to start creating this workflow with Zapier. It’s a genius strategy that helped Zapier get its initial start. Next up is a popular one that most people in marketing know about — Zapier. Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows.
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