Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider. Examples of black hat SEO include keyword stuffing, link spam, link exchanges, hidden text or links, buying backlinks and sneaky redirects. It’s important to vet your vendors well to ensure they only use white hat SEO tactics. When choosing an SEO company, it is best to know what you are looking for and what goals you have in mind to help you grow. Do you want to focus on organic growth only or will you need other services like paid ad management as well?
Additional Articles on Ranking and Visibility
However, organic results tend to have higher click-through rates because users often trust them more than ads. Organic results can also generate sustained traffic at little to no ongoing cost. PPC can give you immediate visibility for high-value keywords, whereas SEO can take weeks or months to show results.
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Using BHS Links the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta.
After ensuring proper crawling and indexing, focus on user experience factors such as page speed, website security, and mobile-friendliness. Use Semrush’s Link Building Tool to start building quality backlinks. The term „SEO“ can also refer to a person, such as a „search engine optimization expert“ or similar. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
- But SEO tools can make it easier to monitor and manage your SEO efforts.
- Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future.
- Be sure to validate your results using one of the validators mentioned above.
- Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas.
- Start with one page and work through each step below based on the content on the page.
- This can also attract new backlinks, which should be part of your SEO strategy.
In fact, it’s extremely difficult to rank without external links, and the top sites on the internet are typically the ones with the most number of high quality links. Links (like this) work as the glue to hold the internet together. Links also help search engines to discover, crawl, and rank your web pages. When a page is linked to a lot by other pages, this can signal its importance to search engines. Perhaps most important is how your site performs on mobile devices. While you may look at your site on a desktop computer, the majority of web users now access most sites through search via their phone.
Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Your URL (and the larger structure of your website) can also influence how your URL path is displayed in search results. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages. A call to action (CTA) is a prompt that encourages site visitors to take a specific action, like subscribing to your newsletter, scheduling a demo, or making a purchase. Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator.
So as you go through your list of keywords, keep an eye out for terms that have a high CPC value. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+. Fortunately, every major keyword research tool on the market, like Semrush, has a keyword difficulty score that takes the first page competition into account. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. A great time to hire is when you’re considering a site redesign, or planning to launch a new site.
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